Personal Brand and Reputation Management
Date: 28 Jan 2009 (9.30am – 12.30pm)
Location: Central London
Fee: £110
Early Bird - £99 + VAT
Alumni - £93.50 + VAT
The Event
What is meant by ‘Personal Branding’? Why do you need to develop your own brand in order to be ‘bought’ by your clients? How this will impact upon your reputation and your management of that reputation going forward?
Tessa will discuss these issues in an interactive format during this half day seminar. She will work with you and the group to investigate how memorable, remarkable, consistent, and relevant you really are and how your personal brand has relevance in your professional arena.
You will dig deep to find out how you are really being perceived by others, whether or not you have the right kind of visibility in the marketplace, are your skills being recognised, and can you compellingly answer the question ‘Why should I hire you?’
There will also be a large ‘lighter’ section of the morning devoted to personal style and what sort of image you are projecting, what is it you need to project and what you can physically do to make it better should you want to make any changes.
The Presenter - Tessa Hood
Tessa started her career in the diplomatic corps working alongside Ministers at the Court of Human Rights in Strasbourg.
She then moved to the film and television industry where she set up and ran her first successful company T.J. Productions, producing photographic and television commercial shoots for major blue-chip companies.
After developing an unparalleled wealth of knowledge in branding, image and its manipulation, she now coaches blue chip, institutional and private clients on total personal impact, effective networking, etiquette and core values. Clients include HSBC Bank, Standard Chartered Bank, The Clydesdale Bank, GAM, Eversheds, BUPA, British Airways, Cranfield, Leeds and Durham, Warwick and Nottingham Business Schools’ MBA AND MSc Programmes.
Cancelation Policy
Up to five weeks before the event, if you cancel your attendance we will refund 50% of the fee. Within five weeks no refund will be given but substitutions will be accepted. Any cancellation must be received in writing. If for any circumstances beyond our control, we have to cancel the seminar, we will refund the full amount to you.
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