Our philosophy

At i-coach we do not believe there is one way to coach, rather we acknowledge that we all coach differently based on who we are. We also don’t believe that all coaches can coach for every purpose and hold that each coach brings a unique signature to the field. Our programmes and approach celebrate the fact that people are different and we espouse different coaches using diverse approaches for a variety of purposes for coaching.

This diversity, however, is underpinned by a belief that it is important for coaches to embrace the rigour and responsibility of professional coaching practice and to make explicit their individual approach, enabling clients to effectively choose an approach that meets their needs and will result in coaching that makes a difference for them. Thus whilst coaches in the i-coach community are quite different in the approach and in the purpose of their coaching, they can articulate a coherent and congruent framework for their professional coaching practice. They also ascribe to continuous learning and are committed to ongoing professional development and supervision for their coaching practice.

Our programmes are characterised by features such as gaining self-knowledge, working collaboratively with others in a dynamic community of practice and exposure to international expert faculty. Self-organised learning and reflective learning principles are also core to our programmes. They inform the creation of an environment and programme structure that focuses on learning as an integrated process, drawing on both informal and formal learning opportunities. At i-coach we consider that such diverse and critical thinking, group knowledge-building and open-ended processes, where everything that will happen cannot be planned, results in profound, high-value learning.

We are committed to enabling practitioners to become creators and critical users of knowledge and we seek to recognise and link the critical thinking of academia with the real-world issues confronting the coaching profession.  We also aim to help clients play a unique role in implementing change and developing innovative approaches in order to create sustainable solutions to complex issues in the profession.

We encourage the formation of communities of practice to build new learning and increase the essential resources of those communities. These communities will not only comprise the individuals who attend our programmes, but the wider communities in which they live and work and communities who are less fortunate than themselves. We see each of our students as a new potential source of inspiration and new learning, and communities of practice as the foundation of a true coaching profession.


I found Caroline to be an astute empathetic coach, who was highly skilled in holding the conversation and helping me to move forward on my issues.

Senior Leader,
Defence Academy of the UK

I’m confident, assertive, whilst more relaxed in my own style of leadership, and comfortable around senior people. In being more confident, I am already making a greater impact at work.

Ministry of Defence Civil Servant,
Coaching Client

Incredibly enlightening...... Caroline taught me how to understand myself....how I operated, what I valued, how people were different ...once you have such an understanding it then becomes far easier to succeed in managing relationships.

Senior Leader,
Coaching client

I expected that the coaching sessions would give me some professional guidance and advice around my personal development and particularly on my leadership skills. The coaching sessions certainly helped me to enhance my listening skills as a way of ensuring effective communication between colleagues. Now, I feel better equipped to coach junior colleagues as well as connecting more effectively with more senior colleagues when I am running my production performance meetings. For me, it was all about improving my interaction with other team members to help achieve the best team decision. my coach helped me to achieve that.

ALDP Participant,
BP Angola

Early 2007 I was transitioning to a new role, which was in a completely different area of the business, with very different challenges compared to my previous role. The ALDP coaching programme really helped me to quickly go through the steep learning curve of the new role, and improve my personal effectiveness and self confidence. I was assigned a coach to work with, who had a lot of experience and was passionate at coaching. His simple, but structured approach to coaching was enjoyable and really helped me to find the right direction, make the right decisions, and become confident to challenge and communicate effectively.

ALDP Participant,
BP Angola

Using different styles and tackling a range of work and personal issues [Caroline] pushed me and challenged me to take me out of my comfort zone. She really made me think about me, my role, my style and my development potential. I am now putting a lot of what we discussed into practice and I recognise that today it is having a positive effect on my approach to both my work and my professional development.

Senior Leader,
BBC Operations Group

Eunice Aquilina is a jewel in the coaching crown. Endlessly patient, she enables you to arrive at the right solution for you in a way that makes you realise that you have owned it from the beginning. Her impactful coaching style builds confidence and facilitates personal development which leads to a much more effective approach to solving difficult business issues. She is clear, confident and extremely challenging, but in a way that leaves you wanting more. I found her coaching to be invaluable to my business needs, and fun too.

Senior Leader,
BBC South

What was excellent was i-coach academy’s flexibility with how people were responding, as well as their attention to how RCN wished to see coaching sit within the organisation’s culture.

Julie Carrington,
Royal College of Nursing

Caroline’s skills in learning design are … evident in her contribution to the design of the programme and her continuous feedback on ways in which we may still improve for the benefit of the learners. Her module on coaching I regard as best practice for both its theory and the facilitation of the learning process.

Birgitte Davy,

Professor Mike van Oudtshoorn is a passionate speaker, a clear systematic thinker and the most powerful advocate for the profession of coaching. We were all impressed by the speed with which he got to grips with our business issues and identified where our needs lay. Mike made everyone feel at ease, from the most senior executives down and we were soon sharing the challenges and engaging with the issues in a very constructive atmosphere. He didn’t spoon feed us with solutions but enabled us to develop our own ideas which was far more valuable. In the true spirit of coaching, he was facilitative rather than telling, addressing our business needs and communicate the big picture. In particular, Mike managed to make performance management seem easy with his clear and logical way of explaining how to get the best out of people. He truly is a leader in his field.

Sarah Bater,
Kingfisher PLC

The depth of expertise in i-coach academy combined with their professionalism and skill in learning design and delivery has seen them deliver a series of successful programmes, which have really made a difference to the participants’ ability to perform in our organisaton.

Paul Ellis,
Defence Academy of the UK

Throughout … Caroline has demonstrated the right balance between empathy and challenging me to focus on the end result. … I feel that I have developed a relationship of trust with her. I felt that she had a lot to offer not only as a professional coach but also because of her international experience and background which enables her to understand different contexts with the right level of sensitivity and interest

Tana Holness,
BP Angola

Both Caroline and Eunice handled the group with exceptional professionalism and with authority which stemmed from their vast knowledge of coaching.

Steve Eades,

Working with i-coach was inspirational. The programme was a huge success for BP.

Joanna Yates,
Programme co-ordinator, BP