Jake Farr

Jake is an Executive Coach and consultant with a proven track record over 18 years of working with senior leaders and their teams in business and government. Her early career was spent working in the voluntary sector, challenging the then accepted wisdom around working patterns and styles. She went on to become an in-house consultant and occupational psychologist in the Post Office before becoming independent in 2000. Since then she has successfully applied the principles of psychology, growth and change to organisations and individuals across the UK.

Her coaching approach is individual to each client, working at depth with forward-looking intent. Jake’s methods are dynamic and inventive, her great warmth combines both edge and lightness as she works to raise her client’s self awareness and impact as a leader, supporting them to get the best out of themselves and those around them. She is a great believer in learning through different worlds as evidenced by her pioneering leadership and team development process that takes people in to a professional recording studio to learn alongside musicians through a creative process. Widely applauded for its rigour and innovation she was runner up in her professions’ annual Practitioner of the Year award.

As an Executive Coach Jake works with leaders to enable them to see, access and hone their natural strengths and help them to realise situations in which they can be authentic as well as highly effective. Clients note that “She was an empowering presence for me and, quite simply, I was a better minister as a result.” Phil Hope, former Minister of State

In recent years her clients have included a senior leaders and government officials across client organisations that include: BSkyB, Centrica Energy, British Gas, Airwair International, Red Consultancy, Abel & Cole, Diamond Trading Company, Improving Care, The Big Lottery Fund, Department for Business, Innovation & Skills, Department of Health and the Cabinet Office.

Jake graduated in Psychology from Leeds University with a BSc then read Applied Psychology at the University of Wales, College of Cardiff leading to the award of an MSc. Jake is currently working towards a Masters in Gestalt Psychotherapy, is an accredited Master of Managed Change from La Marsh & Associates, and qualified to use many psychometric tools including the MBTI and Hogan Series. In addition to her training and work in business psychology, Jake has studied and trained extensively in Tantra. Likened by scholars to Jung’s ongoing process of realisation, Tantra similarly asks us to embrace, discover and know ourselves fully. Jake is a Chartered Psychologist, abides by the BPS code of ethics and has regular supervision for her practice.