Benefits and Accreditation

Benefits of an i-coach academy programme

  • Our programmes enable students to develop and enhance an individual coaching framework that articulates their unique contribution as a coach.
  • The learning methodology is experiential; the faculty act as facilitators, encouraging students to discover principles for themselves by engaging in a range of activities that support all learning styles.
  • The programme recognises previous education and experience and allows students to design an individual journey to develop professional coaching practice which builds on their unique experience.
  • The programme is designed and delivered by internationally experienced faculty with both the academic qualifications and practical experience of coaching in a variety of organisations.
  • All programmes are internationally accredited through the EMCC and ICF, with further professional accreditation with the AC and the Institute for Work Based Learning at Middlesex University on some programmes.
  • Academic qualifications are available for those seeking a qualification however it is not mandatory for those more interested in the learning journey and professional accreditation.
  • The outcomes of academic programmes include a masters level, work-based research project. This provides tangible benefits for either the organisation or the practice of each participant while contributing to the development of the coaching profession.


Internationally, there is currently no formal regulation for coaches and many don’t consider coaching a ‘profession’. Thus accreditation for coaches has been a ‘hot’ subject and many organisations have been established which provide clients (individuals and organisations) and coaches with benchmarks of good practice in coaching and coach education. Our view is that the ideal would be to have one body that is inclusive of the diversity in the field and that establishes an independent and objective position from which to set standards, support research, educate and inform all stakeholders in the field.

Within the coaching environment there are three types of accreditation:

This is the simplest form of accreditation where a personal recommendation is made by an individual client who has benefited from coaching with that coach. If you are looking to work on a similar issue to the person providing the recommendation this can be a useful way of finding a coach who is reliable and effective.

As touched on above, we believe there is a need for a professional body for the field of coaching, an institution that will play a neutral and objective role establishing a benchmark for standards and ethics in coaching practice and education of coaches, conducting research and educating key stakeholders.

i-coach academy is committed to the creation of professional standards and aims to consistently align our education programmes with developments by relevant professional bodies. The European Mentoring & Coaching Council (EMCC), the International Coach Federation (ICF) and the Association of Coaching (AC) are all professional bodies that provide programme accreditation to providers.

All of the i-coach programmes are accredited:

  • Foundation in Coaching Practice; EMCC EQA Practitioner, ICF (102 ACSTH) and AC (ACCT)
  • Certificate in Coaching Practice; EMCC EQA Senior Practitioner and ICF (226 ACTH)
  • Mastery in Professional Coaching; EMCC EQA Master Practitioner

We are a members of the EMCC and AC, subscribing to their Global Code of Conduct and ethical guidelines.

In South Africa, COMENSA (Coaches and Mentors of South Africa) has been established to create an umbrella association to provide for the regulation of coaching and mentoring, and to develop the credibility and awareness of coaching and mentoring as professions. Many of our students have actively contributed to the creation of this body and sit on various committees.

i-coach is supportive of efforts to establish a professional body which acknowledges the unique needs of the South African community.

i-coach academy believes in external academic accreditation for our programmes so that our students and clients can feel confident that international standards are maintained across all programmes and graduates are recognised as the best in their field.

Our academic standards and quality are monitored by the Institute for Work Based Learning at Middlesex University (IWBL), UK. The IWBL is recognised as a pioneer in accrediting professional learning and thus our students are being assessed not only on their understanding of coaching but on their professional capacity to coach at masters level through this accreditation.

Students work is assessed and moderated by assessors external to i-coach and work is presented to academic boards where their education achievements are ratified and academic credits awarded. We report to Middlesex University on academic issues through their Quality Assurance and Assessment Standards and our programmes are monitored annually and re-accredited every five years. Middlesex University, itself, is monitored by the Quality Assurance Agency.

In New York, students have access to additional local accreditation options with the Baruch College’s Zicklin School of Business and Milano, the New School of Management and Urban Policy.

Please refer to individual programme literature for specific detail on academic accreditation options.

I found Caroline to be an astute empathetic coach, who was highly skilled in holding the conversation and helping me to move forward on my issues.

Senior Leader,
Defence Academy of the UK

I’m confident, assertive, whilst more relaxed in my own style of leadership, and comfortable around senior people. In being more confident, I am already making a greater impact at work.

Ministry of Defence Civil Servant,
Coaching Client

Incredibly enlightening...... Caroline taught me how to understand I operated, what I valued, how people were different ...once you have such an understanding it then becomes far easier to succeed in managing relationships.

Senior Leader,
Coaching client

I expected that the coaching sessions would give me some professional guidance and advice around my personal development and particularly on my leadership skills. The coaching sessions certainly helped me to enhance my listening skills as a way of ensuring effective communication between colleagues. Now, I feel better equipped to coach junior colleagues as well as connecting more effectively with more senior colleagues when I am running my production performance meetings. For me, it was all about improving my interaction with other team members to help achieve the best team decision. my coach helped me to achieve that.

ALDP Participant,
BP Angola

Early 2007 I was transitioning to a new role, which was in a completely different area of the business, with very different challenges compared to my previous role. The ALDP coaching programme really helped me to quickly go through the steep learning curve of the new role, and improve my personal effectiveness and self confidence. I was assigned a coach to work with, who had a lot of experience and was passionate at coaching. His simple, but structured approach to coaching was enjoyable and really helped me to find the right direction, make the right decisions, and become confident to challenge and communicate effectively.

ALDP Participant,
BP Angola

Using different styles and tackling a range of work and personal issues [Caroline] pushed me and challenged me to take me out of my comfort zone. She really made me think about me, my role, my style and my development potential. I am now putting a lot of what we discussed into practice and I recognise that today it is having a positive effect on my approach to both my work and my professional development.

Senior Leader,
BBC Operations Group

Eunice Aquilina is a jewel in the coaching crown. Endlessly patient, she enables you to arrive at the right solution for you in a way that makes you realise that you have owned it from the beginning. Her impactful coaching style builds confidence and facilitates personal development which leads to a much more effective approach to solving difficult business issues. She is clear, confident and extremely challenging, but in a way that leaves you wanting more. I found her coaching to be invaluable to my business needs, and fun too.

Senior Leader,
BBC South

What was excellent was i-coach academy’s flexibility with how people were responding, as well as their attention to how RCN wished to see coaching sit within the organisation’s culture.

Julie Carrington,
Royal College of Nursing

Caroline’s skills in learning design are … evident in her contribution to the design of the programme and her continuous feedback on ways in which we may still improve for the benefit of the learners. Her module on coaching I regard as best practice for both its theory and the facilitation of the learning process.

Birgitte Davy,

Professor Mike van Oudtshoorn is a passionate speaker, a clear systematic thinker and the most powerful advocate for the profession of coaching. We were all impressed by the speed with which he got to grips with our business issues and identified where our needs lay. Mike made everyone feel at ease, from the most senior executives down and we were soon sharing the challenges and engaging with the issues in a very constructive atmosphere. He didn’t spoon feed us with solutions but enabled us to develop our own ideas which was far more valuable. In the true spirit of coaching, he was facilitative rather than telling, addressing our business needs and communicate the big picture. In particular, Mike managed to make performance management seem easy with his clear and logical way of explaining how to get the best out of people. He truly is a leader in his field.

Sarah Bater,
Kingfisher PLC

The depth of expertise in i-coach academy combined with their professionalism and skill in learning design and delivery has seen them deliver a series of successful programmes, which have really made a difference to the participants’ ability to perform in our organisaton.

Paul Ellis,
Defence Academy of the UK

Throughout … Caroline has demonstrated the right balance between empathy and challenging me to focus on the end result. … I feel that I have developed a relationship of trust with her. I felt that she had a lot to offer not only as a professional coach but also because of her international experience and background which enables her to understand different contexts with the right level of sensitivity and interest

Tana Holness,
BP Angola

Both Caroline and Eunice handled the group with exceptional professionalism and with authority which stemmed from their vast knowledge of coaching.

Steve Eades,

Working with i-coach was inspirational. The programme was a huge success for BP.

Joanna Yates,
Programme co-ordinator, BP